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Traffic traffic everywhere and not an ad to serve…
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Those who signed up for a trial via a particular publisher’s encouragement converted at an even higher rate. (Impressive! Or they are bad at estimating things!) Converting 18.5 percent of those signups to paying subscribers easily beats what Haile described as the industry benchmark for similar product offerings according to their research, 3 to 4 percent. But he said that, within the first 24 hours of launch, Scroll saw five times the signups they thought they would see in the first month. Haile, like the leaders of many young companies, unfortunately declined to give an exact headcount of paying members.

We’re working on creating a better web with to give you the fast, private web you want while supporting publishers at the same time. When early tests showed Mozilla users also cared about funding journalism, the partners felt confident in launching the program that rolls Scroll’s ad-free experience into a larger privacy-minded browser experience. “All the things that are close to my heart.”


Mozilla believes in an open web where sites are thriving independently and the user comes first,” Haile said. Mozilla and Scroll, who started talks a year ago, both recognized the growing tension between users who wanted a private, faster web and the way publishers have traditionally sought to make money online. That made the joint venture a natural match, Haile said. But it has retained a small but devoted following in part because of its independence - not being owned by Google, Apple, or Microsoft, standing up for open web standards, and a focus on user privacy. The price is the same as with straight Scroll: a discounted $2.49 for your first six months, $4.99 per month after that.įirefox may have lost the browser wars to Google Chrome (and Safari on iOS), much as its predecessor Netscape lost to Internet Explorer in the first browser war. Enable it and Firefox users will see “pages load faster while using less data and the anonymous trackers selling their data disappear,” they say. The partnership is called Firefox Better Web, building off Mozilla’s web browser.
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Now, a few (albeit very long-feeling) months later, Scroll is reporting a conversion rate from their free 30-day trial that they’re very happy with - 18.5 percent become paying Scroll subscribers - and rolling out a new partnership with Mozilla expected to yield another subscriber boost. Wouldn’t you like to improve the experience of some of your best customers and get a revenue stream from people who might not be willing to pay $15 a month for your paywall, but still like you and want to help?
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And all the annoying ads you’ve plastered across your sites alienate some of your users, or lead them to install an ad blocker to get rid of them all. JanuFor readers: Wouldn’t you like it if the news sites you read didn’t have so many ads and trackers and general internet gunk on them? And wouldn’t you be willing to support the journalists who produce that news you love with a low $5-a-month payment? (Most of your five bucks goes to publishers, with the sites you visit most getting a larger share.)įor publishers: Your ad revenue is profoundly uninspiring.
